THOMPSON CENTRAL PARK
THE BRIEF
IFP was brought on to support the revitalization of Thompson Central Park, positioning the hotel as a dynamic luxury destination in the heart of Manhattan. Our focus was on generating top-tier media attention, creating culturally relevant programming, and building strategic partnerships that connected the hotel to NYC’s creative and lifestyle communities.
OUR RESULTS
Secured widespread media coverage across hospitality & lifestyle media, including Conde Nast Traveler, Timeout, and Forbes.
Produced on-property events that attracted tastemakers, press, and partners, activating key hotel spaces
Built buzz through partnerships that aligned with the hotel’s creative identity with brands and organizations including the New York Film Festival,
Helped reposition the property as a go-to destination for both travelers and locals through ongoing storytelling and community-focused programming
VICEROY HOTEL GROUP
THE BRIEF
Launch Viceroy Anguilla as premiere luxury resort in the Caribbean along with other properties including Viceroy New York
Program the resort across wellness, fitness, culinary, family & music programming to create a buzzy environment driving reservations & press coverage
OUR RESULTS
PR, Marketing & VIP services
Hosted >25 media trips over 5 years
Managed hotel programming & partnerships
Brought leading tastemakers from across the globe
Talent Acquisition: A-list talent & celebrities
Brand partnerships: food, fitness, wellness lifestyle
Culinary pop-ups & festivals featuring top chefs Jonathan Waxman, Marc Forgione, Eric Greenspan
Trunks shows with world-renowned designers Eugenia Kim, Ronny Kobo, Lera Jewels
Created exclusive retail collaborations
Ruben Brown Golf Tournament
Gary Payton Basketball Camp
HOLSTON HOUSE
THE BRIEF
IFP was consulted to elevate Holston House’s position as one of Nashville’s premier boutique hotels. The focus was on securing consistent media coverage, driving influencer visibility, and shaping the property as a go-to destination for both locals and travelers seeking luxury with a distinct Southern spirit. The Scope consisted of a mixture of media relations, curated events, and award submissions. IFP aimed to highlight the hotel’s design, culinary experiences, and cultural relevance within the hospitality market.
OUR RESULTS
Secured 68 media placements across travel, lifestyle, and regional publications
Produced buzzworthy on-property events that engaged press, locals, and influencers, such as the Heirloom Summer Solstice Launch party
Generated organic content and social reach through execution of influencer stays and gifting, including Caitlin Golder, Nicole Pozza, and Geneva Alexine
Positioned Holston House as an award-worthy & culturally relevant property through targeted submissions to leading travel and hospitality organizations
Strengthened visibility among tastemakers through curated cultural programming and thought leadership opportunities
AC HOTEL TIMES SQUARE
THE BRIEF
IFP was engaged to support the brand launch of AC Hotel’s US launch, focusing on building local buzz and creating immersive experiences that resonate with the target audience. The strategy centered on leveraging culturally relevant programming and events to position AC Hotel as a lifestyle destination that blends European sophistication with modern hospitality.
OUR RESULTS
Produced high-profile launch events that attracted local influencers, media, and key stakeholders, that drove foot traffic, community engagement & and brand awareness
Produced three nights of programming which brought together thought leaders from art, food, and fashion, including photographer Nigel Barker, writer Jeff Gordiner, and Casey Fremont from the Art Production Fund.
The debut event was featured in multiple publications, resulting in over 15 million impressions, including a full-page piece with images in The New York Post and Metro Puerto Rico, Puerto Rico’s most prominent newspaper. Coverage was also featured in Spanish newspapers, including El Economista, La Vanguardia, El Confidencial, Europa Press, Hospitality Net, Hotel Business, and Business Traveler.
TISHMAN SPEYER PROPERTIES
THE BRIEF
IFP collaborated with Tishman Speyer to design and implement social programming for residents and business tenants across a portfolio of commercial and residential properties. The goal was to create meaningful moments of community, drive tenant engagement, and strengthen the identity of each space beyond its physical footprint. Through curated activities and experiences, we helped position Tishman Speyer as not only a real estate developer but a culture-forward placemaker in urban environments.
OUR RESULTS
Produced and executed a calendar of high-impact, seasonal social activations across Rockefeller Center, including the tenants' only Zo Clubhouse
Increased tenant engagement and retention through curated experiences tailored to each location's audience
Integrated local vendors, artists, and partners to foster a sense of community and connection, such as Vosges Chocolate, Dalmore Scotch, Art Production Fund, celebrity astrologers Anna Toonk, and more
Helped shift the narrative perception of properties from transactional spaces to vibrant lifestyle hubs