ANGEL MARGARITA LOS ANGELES LAUNCH PARTY
THE BRIEF
Angel Margarita, the ready-to-drink margarita brand co-founded by Hailee Steinfeld and the Premium Beers Group, tapped IFP to launch the brand in Los Angeles with a vibrant, media-worthy experience that delivered a highly curated first impression to generate buzz, drive organic content, and position Angel Margarita as the go-to beverage for everyday celebrations.
OUR RESULTS
Produced a launch event at a Spanish-style private estate in L.A., bringing the brand’s world to life with custom cocktails, complementing decor, and interactive moments
Hosted tastemakers, talent, and press for an intimate sunset gathering, featuring cofounder and host Hailee Steinfeld with attendees including reps from Glamour, E!, and WWD, influencers Monica Mamudo, Kelli Berglund, and celebrity stylist Johnny Wujek
Presented the brand’s signature RTD flavors – Wild Berry, Ranch Water, Lime, and Paloma—over ice with custom garnishes & a Jalisco-inspired food menu with branded tortilla tacos & chocolate-filled churros to compliment the beverages
Integrated shareable moments including a vintage photo booth, branded vending machine, and custom backyard games
IFP created branded Angel Margarita Igloo coolers filled with merchandise including tote bags, hats, and guests’ favorite Angel Margarita flavors.
Secured 2M+ social media impressions post-launch (including Who’s In My Glam Chair?) and editorial interest from Elite Daily, Sports Illustrated, and Athlon Sports.
KINDERMED LAUNCH
THE BRIEF
IFP led the communications efforts for the launch of KinderMed, placing the brand at the forefront of children’s medicine while achieving high-impact editorial coverage & notable brand touchpoints
OUR RESULTS
Secured +130 placements within health, family, and lifestyle publications
Ideated & executed the brand launch event, which allowed for brand discovery, media relationship building & brand storytelling
Secured one-on-one discussions & desk sides with co-founders Jessica Biel & Jeremy Adams
Created strategies that amplified KinderMed’s mission to disrupt a stagnant category
Developed thought leadership narratives for cofounders and brand executives that led to high-impact editorial coverage
ZIIP HALO HOUSE
THE BRIEF
ZIIP is a cutting-edge skincare device revolutionizing at-home beauty with its advanced microcurrent technology
OUR RESULTS
Hosted ZIIP Halo House activation in Los Angeles to showcase the launch of its latest microcurrent device
Offered exclusive treatment sessions for celebrities, influencers, & editors to experience the tech firsthand
Tutorial for 35 top makeup artists led by Founder Melanie Simon, demonstrating device’s benefits
Celebratory cocktail party to continue conversations on ZIIP’s impact on at-home skincare routines
Feedback: Maximized media, influencer, & thought leadership engagement, generating long-term buzz
LITTLE SPOON X BANZA PLATE LAUNCH PARTY @ MARC MURPHY NYC STUDIO
THE BRIEF
IFP worked with Little Spoon to amplify their collaboration with pasta brand Banza through a media event and corresponding launch press outreach, positioning Little Spoon as a culturally relevant and leading DTC kids' food brand that provides fresh, nutritious, and convenient meals for growing kids.
OUR RESULTS
Produced a family-friendly launch at Marc Murphy’s NYC studio, bringing together top editors, influencers, & their children
IFP tapped celebrity chef Marc Murphy to help kids create their own mac & cheese, making for a fun & interactive experience
Exclusive tastings for editors & parents, highlighting a nutritious & delicious twist on a classic favorite
Attendees shared the experience across social platforms, generating excitement & organic buzz for the new Little Spoon x Banza Plates
IFP efforts for the partnership garnered over 500 million Media Impressions
COS BAR LAUNCH
THE BRIEF
IFP was engaged to support the launch of COS BAR New York, to create buzz through a high-impact launch event, amplifying media coverage, and building momentum via influencer seeding and strategic partnerships. The campaign aimed to position COS BAR as the go-to establishment in beauty and lifestyle, engaging key media and influencers who could authentically tell the brand’s story
OUR RESULTS
Produced a successful launch event attended by over 100 industry insiders, press, and influencers
Secured 16 media impressions in top beauty, lifestyle, and culture outlets
Established an ongoing influencer seeding program, generating organic social content
Engaged community-building tactics that brought target demographics into the space, leading to future customers and sales
Amplified brand awareness and engagement through curated special events aligned with launch
MINNIE ROSE STORE OPENING
THE BRIEF
Minnie Rose, a luxury cashmere and knitwear brand.
OUR RESULTS
Hosted an intimate launch event at Minnie Rose’s Upper East Side flagship for media, influencers, loyal customers, & the local community
Personalized emboidering of product
Created an immersive experience with a mezcal-spiked hot chocolate + toppings bar & a live 360° charcuterie board centerpiece
On-site professional photographer and branded dressing room photo booth for social media content
Curated guest list with targeted media editors, influencers, & KOLs — 120 attendees
Managed outreach, invitations, RSVPs, & media alerts
Provided live social coverage & post-event follow-up with press materials & imagery