ANGEL MARGARITA
THE BRIEF
Angel Margarita, the ready-to-drink margarita brand co-founded by Hailee Steinfeld and the Premium Beers Group, tapped IFP to launch the brand in Los Angeles with a vibrant, media-worthy experience that delivered a highly curated first impression to generate buzz, drive organic content, and position Angel Margarita as the go-to beverage for everyday celebrations.
OUR RESULTS
Produced a launch event at a Spanish-style private estate in L.A., bringing the brand’s world to life with custom cocktails, complementing decor, and interactive moments
Hosted tastemakers, talent, and press for an intimate sunset gathering, featuring cofounder and host Hailee Steinfeld with attendees including reps from Glamour, E!, and WWD, influencers Monica Mamudo, Kelli Berglund, and celebrity stylist Johnny Wujek
Presented the brand’s signature RTD flavors – Wild Berry, Ranch Water, Lime, and Paloma—over ice with custom garnishes & a Jalisco-inspired food menu with branded tortilla tacos & chocolate-filled churros to compliment the beverages
Integrated shareable moments including a vintage photo booth, branded vending machine, and custom backyard games
IFP created branded Angel Margarita Igloo coolers filled with merchandise including tote bags, hats, and guests’ favorite Angel Margarita flavors.
Secured 2M+ social media impressions post-launch (including Who’s In My Glam Chair?) and editorial interest from Elite Daily, Sports Illustrated, and Athlon Sports.
NUTS.COM
THE BRIEF
IFP partnered with heritage food brand Nuts.com to reinvigorate and reposition the brand within the premium snack and gifting market, elevating it as a modern leader at the intersection of quality, craveability, and joyful discovery.
OUR RESULTS
Secured 375 earned media placements across food, lifestyle, gifting, and business outlets over three years
Built an always-on influencer program with curated seeding moments that generated organic content and high engagement across social media platforms
Executed talent partnerships to drive brand visibility and cultural credibility across key campaign moments and seasonal initiatives
Produced press-worthy pop-ups and brand activations that brought the joy of snacking to life in immersive, on-brand ways
Positioned Nuts.com executives in thought leadership and trade conversations to reinforce the brand’s legacy and category leadership
Secured top-tier placements in gift guides, product roundups, and industry awards, further establishing Nuts.com as the go-to for premium, craveable snacks in outlets such as The New York Times, Food and Wine, Forbes, Tasting Table, and Yahoo!
LEVAIN BAKERY: FLATIRON LAUNCH
THE BRIEF
IFP partnered with Levain Bakery to launch their newest NYC location in Flatiron with a strategic, buzzworthy campaign coordinating press outreach and positioning Levain as a beloved NYC staple while reinforcing its momentum and expansion.
OUR RESULTS
Curated exclusive guest list for the opening party, bringing together media, influencers, & foodies to celebrate
Over 300 customers in line on opening day
Built anticipation w/ special-edition Black & White cookie, sent to top influencers & celebrities as a teaser ahead of opening
Secured organic social buzz, with influencers sharing Levain’s signature cookies & Flatiron opening across platforms including a post from Bethany Frankel
Supported consistent flow of influencers & tastemakers in to the location to continue UGC posting & brand engagement
photo credit: Vosges Chocolate
VOSGES CHOCOLATE
THE BRIEF
IFP worked with Vosges Chocolate to elevate its profile as a luxury, experiential chocolate brand rooted in storytelling, alchemy, and sensory exploration. The objective was to generate consistent media buzz around core collections, seasonal launches & collaborations while deepening cultural relevance through high-end events and experiential moments. The strategy centered on aligning the brand’s position and unique aesthetic with moments of discovery, introducing Vosges Chocolate to new audiences through earned storytelling, experiential marketing, and enhanced press engagement.
OUR RESULTS
Secured coverage across top-tier lifestyle, food, and luxury publications, highlighting both products and founder-driven storytelling in outlets like AirMail Weekly, Us Weekly, The Robb Report, Bustle, and Better Homes & Gardens.
Executed product placement across seasonal and evergreen gift guides, editorial roundups, and luxury shopping features
Produced intimate tastemaker events & partnerships that brought the brand’s rituals and flavor stories to life
Strengthened editor and influencer relationships through curated sampling, immersive experiences, and white-glove media touch points
Blended a product + thought leadership + events strategy to reinforce Vosges’ reputation as an innovator in the premium chocolate space, blending quality ingredients, culinary artistry, with mysticism, resulting in over 104 media Impressions throughout a 1-year engagement
THE MILLION ROSES
THE BRIEF
IFP was brought on to elevate Million Roses’ profile as a luxury floral brand known for its premium, long-lasting arrangements. The goal was to generate awareness among lifestyle and luxury audiences through targeted media relations, strategic gifting, and celebrity product seeding. The approach centered on building aspirational brand storytelling that highlights quality, exclusivity, and emotional connection while capitalizing on key calendar moments
OUR RESULTS
Secured placements in high-impact lifestyle and luxury publications such as Vogue, Elle, NY Magazine, Town & Country & Yahoo, resulting in over 75 media impressions
Coordinated gifting campaigns resulting in organic celebrity endorsements and social media exposure from talent such as Halle Berry, Elle McPherson, Jessica Alba & Sarah Jessica Parker
Developed and maintained strong relationships with influencers and media to sustain brand momentum, & increased brand visibility and awareness by 53% through curated product seeding programs over 5 months