WACOAL
THE BRIEF
IFP worked with legacy brand, Wacoal, to reposition & reinvigorate their place within the high-end intimate apparel market, positioning Wacoal as a brand at the intersection of style, comfort & innovation.
OUR RESULTS
Secured 54 press placements within the first 90 days
Secured over 160 press hits YTD and UVM of 11,137,934,460 YTD
Craft the public perception of the brand by amplifying philanthropic programs, showcasing thought leadership & consumer insights
Garnered complimentary brand partnerships across fashion, lifestyle & wellness categories
Secured brand & talent integrations: And Just Like That, Sex Lives of College Girls, Christian Siriano NYFW 2024
Monthly gifting programs + product seeding, which included facilitating over 520 product requests
B. TEMPT’D
THE BRIEF
IFP worked with the B.tempt’d, the sister brand of Wacoal, to position themselves as trend trend-forward brand under the Wacoal, invoking a variety of brand-building tactics that highlight B.tempt’d as a youthful and playful entity within the portfolio.
OUR RESULTS
Since 2024, IFP has garnered over 75 media impressions for B.tempt’d, placing the brand in publications such as Who What Wear, ELLE, and the ZOE Report
IFP Produced “Find your Fit” events for the brand for category leaders such as stylists, designers, influencers, and media in order to build relationships and garner future media opportunities
TOTES
THE BRIEF
IFP was tapped to reintroduce TOTES as a modern weather wear brand with cultural and fashion relevance. Best known for its umbrellas and rain gear, the 100-year-old brand sought to shed its utilitarian past and establish a new identity—one that aligned with trend-driven audiences, the press, and tastemakers. Our role was to shift the narrative through earned storytelling, securing meaningful media that would help reposition the brand in today’s fashion and lifestyle space.
OUR RESULTS
Secured 21 earned media placements across lifestyle publications in the first two months
Landed hero placements in top outlets including NYTimes Wirecutter, Yahoo, and Self
Created seasonal media moments timed to weather-driven news cycles and fashion trends, including “April showers bring May flowers” and “Summer Sun Protection.”
Positioned TOTES in product-focused roundups that highlight the brand's utility, legacy, and dependability within the category
IFP is elevating the brand perception through strategic pitching and refreshed press materials, resulting in renewed interest from stylists, editors, and digital creators
MAISON FRANCE LUXE
THE BRIEF
IFP collaborated with Maison France Luxe to elevate brand awareness in the premium home and body space. Known for its high-quality, handcrafted products, Maison France Luxe sought to grow beyond its loyal customer base and engage a wider audience that values luxury, craftsmanship, and elevated everyday essentials.
OUR RESULTS
Created a media relations strategy that resulted in press placements in outlets such as Who What Wear, Elle, Harper’s Bazaar, Vogue, and Who What Wear.
Drove organic visibility across social media and earned editorial by aligning the brand with lifestyle moments and clean beauty adjacent trends
Cultivated relationships with tastemakers to secure talent moments that reflected the brand’s elevated aesthetic and slow-luxury ethos.
Brokered paid and organic partnerships with creators and talent who aligned with Maison France Luxe’s elegant, modern identity
Established Maison France Luxe as a home essential positioning everyday items in a fresh and luxurious
FRANCE LUXE
THE BRIEF
France Luxe, a heritage accessories brand known for its luxurious, handcrafted hair accessories, engaged IFP to help modernize its voice, grow cultural relevance, and connect with a new generation of consumers. Our goal was to refresh the brand’s presence through high-impact press placements, thoughtful influencer relationships, product seeding, and talent-driven moments that reaffirms France Luxe’s place in contemporary beauty accessories space.
OUR RESULTS
Secured consistent media placements across top-tier fashion, beauty, and lifestyle publications including Elle, Harper’s Bazaar, Vogue, and Town & Country
Curated and executed a strategic influencer seeding program, generating high-quality UGC for Instagram and website use. Product was sampled to key opinion leaders with a combined followings of 1M+, specializing in beauty, lifestyle, and luxury.
Presented key products to media through organic product pitching, paid content opportunities, editorial mentions, and seasonal trend roundups
Strengthened brand perception and reach among both legacy fans and new consumers through dynamic, multi-channel storytelling
RS PURE
THE BRIEF
RS Pure engaged IFP to establish its position as a heritage brand in fine jewelry, revamping its position amongst the accessory category. IFP used a full-service approach to reintroduce the brand to the media, placing the brand amongst editors, influencers, and tastemakers who value quality and style at accessible price points
With a full-service approach, we focused on building a brand world rooted in clarity and meaning, activating across press, talent, and cultural touchpoints to drive credibility and long-term brand equity.
OUR RESULTS
IFP drove credibility and long-term brand equity by securing over 71 media placements in prominent outlets, including Town & Country, MSN, and The New York Post.
IFP brokered talent deals with celebrities such as Brianne Howey to be the face of RS Pure for 2023, which allowed the brand to reach a new audience, receiving placements within the Coveteur, Access Hollywood, and more
Produced thoughtful brand events and activations that brought the RS Pure world to life IRL, presenting the brand to Key Opinion leaders in the accessories space
Negotiated and executed talent partnerships for digital campaigns and brand ambassador programs
Positioned RS Pure leadership in relevant industry conversations through panels, interviews, and thought leadership platforms
Secured nominations and placements in prestigious awards and industry recognitions to bolster brand reputation
Developed the Authentic 100 “#A100” ambassador program, a marketing campaign profiling 100 diverse style influencers who embody personal expression through RS Pure’s minimalist fine jewelry
SANT & ABEL
THE BRIEF
IFP partnered with Sant & Abel to elevate the brand’s presence in the premium loungewear and pajama category. With a focus on comfort, quality, and timeless style, Sant & Abel sought to connect with lifestyle and fashion audiences through authentic storytelling and curated talent partnerships. IFP positioned the brand as a must-have for effortless luxury at home, engaging media and influencers who value both style and comfort.
OUR RESULTS
Achieved targeted media placements in top lifestyle and fashion outlets, Vogue, People, Elle, Marie Claire, and The Strategist
Launched the brand’s collaborative collection with Andy Cohen, resulting in over 35 media placements in People, Us Weekly, Elle, and NY Magazine.
Implemented influencer gifting programs that drove organic content and brand buzz
Amplified Sant & Abel’s visibility across digital and social platforms through strategic relationship-building & intentional media strategies