ZIIP BEAUTY
THE BRIEF
IFP successfully launched Zip Halo in 2023, bringing the brand to the forefront of beauty technology by using tactics that enhanced ZIIP's profile in beauty, wellness, & lifestyle.
OUR RESULTS
Secured 220+ media placements within beauty & lifestyle publications
Placed 8 “Best Of” awards within 15 months
Conducted strategic, always-on product seeding with 50+ samplings per month
Produced digital & IRL masterclasses & virtual consultations with founder Melanie Simon & beauty KOLs
Secured branded beauty treatments for celebrities and industry influencers
Developed and executed brand launch events around key launches and cultural moments
L. ERICKSON
THE BRIEF
IFP collaborated with L. Erikson, an accessories brand renowned for its vibrant, everyday-elevated hair essentials, to refresh its presence in the modern beauty and fashion landscape. While rooted in decades of style, craftsmanship and utility, the brand sought to grow relevance with a new generation of creators, stylists, and editors who value both style and substance. IFP was tasked with delivering strategic media coverage, scaling influencer visibility, and creating moments that prompted brand discovery.
OUR RESULTS
Created a media relations strategy that resulted in press placements in outlets such as Elle, Harper’s Bazaar, Vogue, and Who What Wear.
Curated and executed a strategic influencer seeding program, generating high-quality UGC for Instagram and website use. Product was sampled to key opinion leaders with a combined followings of 1M+, specializing in beauty, lifestyle, and luxury.
Amplified seasonal collections and hero products through curated placements, gifting, and editorial pitching
Reintroduced the brand to new audiences while reinforcing loyalty with existing fans through a mix of nostalgic and trend-forward storytelling
WLDKAT
THE BRIEF
IFP was tapped to scale visibility and brand affinity for WLDKAT — a clean, conscious skincare brand known for bold storytelling & functional formulas. IFP’s role was to support the brand’s evolution from indie disruptor to cult-favorite status by leading holistic communications across press, influencers, and cultural moments. With a focus on community-driven growth and founder-forward storytelling, we developed a strategic approach that highlighted WLDKAT's mission — inclusivity, innovation, and individuality — at the forefront of the beauty conversation.
OUR RESULTS
Secured 78 media placements for launch in leading beauty and lifestyle outlets, including W Magazine, Who What Wear, Yahoo!, and Glossy
Launched the brand and then supported retail partners such as Target, Ulta Beauty, and Erewon through strategic product pitching strategies
Brokered paid partnerships with talent aligned to WLDKAT’s Gen Z-forward ethos and aesthetic
Produced IRL and virtual events that drove engagement around key launches and community moments
Positioned WLDKAT's founder as a thought leader through speaking engagements, award submissions, and media interviews
Achieved industry recognition through beauty awards and "Best Of" roundups in publications such as Allure, Elle, Vogue, Harper’s Bazaar, Nylon and Hypebae, reinforcing brand credibility and product excellence