How We Make an Impact for Your Brand Success

Relationships are our currency. Influence is our language. That is the IFP edge.

- Melissa Rosenfield

Let's work together
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MEDIA
RELATIONS

  • Engage with media outlets, editors, & key opinion leaders (KOLs) to keep the brand top of mind

  • Craft strategic pitches, written outreach,
    & articles to maintain a steady flow of
    press & opportunities

  • Leverage trending news, events, or viral moments (media hijacking) to capture media attention

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TALENT BUYING & BROKERING

  • Pair brands with celebrities, influencers, sponsorships, partnerships & collaborations for max engagement

  • Identify & book talent for campaigns, including brand ambassadors, spokespeople, & ad campaigns, while managing agreements with agents/
    lawyers

  • Collaborate with all parties to ensure successful execution of deliverables & timelines

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THOUGHT LEADERSHIP

  • Amplify brand narratives via interviews, relationship-building, founder stories, & strategic media management (podcasts, broadcasts, hijacking)

  • Offer issue management (non-crisis) & media training

  • Engage business press during capital
    raises, brand expansions & milestones to amplify founder’s image

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SPECIAL EVENTS

  • Strategic event development & execution to amplify the brand (e.g., launch parties, rebrands, milestones, celebrity weddings)

  • Collaboration with top vendors in hospitality, production, & travel; IFP assists with deal negotiations

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INFLUENCER SEEDING & GROWTH

  • Execute targeted product seeding to key influencers and tastemakers to drive authentic brand awareness

  • Generate user-created content that feels organic and community-driven

  • Encourage reviews and engagement to strengthen online visibility and search performance

  • Editor/ Influencer/ Celebrity custom gifting mailer offering

    • Pre-Launch Brand Positioning

    • Brand Strategy

    • Founder + Executive Media Training

    • Affiliate + Performance PR

    • Affiliate + Performance Influencer Marketing

    • Amazon Prime Day + Retail Strategy Support

    • Event Production

    • Talent Wrangling + Guest List

    • Merch + Gifting

    • Hospitality Programming

    • Holiday Festive Surprise + Delight