Modern Parenting | Clients and Campaigns
NANIT
THE BRIEF
IFP played a pivotal role in Nanit’s growth trajectory by pairing both product and science-backed communications to achieve high-impact opportunities across their brand, product, thought leadership & community pillars
OUR RESULTS
Achieved 700+ media impressions between September 2022- December 2024
Secured 18 "Best Of" awards 2023-2024
Achieved 3 billion media impressions for Amazon Prime Day in October 2024
Brokered celebrity partnership with w/Meghan Trainor for “Strong Like a Mama” campaign, which included earned media, social posts & virtual events.
Seeded product for Nanit’s new product initiatives with targeted monthly outreach, with sampling averaging 30- 50 KOLS per month
Ideated and executed a multitude of launch + media events, including the “The Science of Sleep" series with wellness partners like The Well, Humming Puppy, & The Limit.
KINDERFARMS
THE BRIEF
IFP worked with KinderFarms on the launch of their children’s medicine & oral electrolytes line to position them as a clean alternative within children’s healthcare.
OUR RESULTS
Upon the launch of Kinderfarms, IFP secured 30 placements across outlets such as INC, People and more
IFP produced a high-impact launch event tailored to the brand’s core demographic of parents, driving increased awareness and meaningful engagement within the parenting community.
Secured the #45 spot on the Inc 5000 list in 2023 and again secured a place in 2024, touted as one of America's fastest-growing private companies, which highlighted Kinderfarms' traction, velocity, distribution growth, and category impact
LITTLE SPOON
THE BRIEF
IFP was tapped to grow awareness & credibility in the US market by reintroducing Little Spoon’s story and crafting a media strategy that showcases its range of products, maximizing exposure through inventive & creative outreach.
OUR RESULTS
Served as agency of record for Series A, B & bridge fundraising
Introduced brand, products & launches to hundreds of appropriate media, influencers & KOLs across parenting, lifestyle, food & nutrition
Launched multiple brand extensions, including Plates, Smoothies, Bitables & “Is This Normal?” parenting platform
Lead campaigns for awards & accolades, resulting in numerous wins, including INC 5000 & Ad Age Breakout Brand Leaders
Secured thought leadership press & speaking opportunities for cofounders in Wall Street Journal, Forbes, Fast Company, Bloomberg, Fox Business, MSNBC, & Axios
Conducted weekly media outreach across product, industry trends, and thought leadership that resulted in 400+ press hits between 2020- 2023