IFP Communications
IFP Communications
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CASE STUDY:
GIRLFRIEND COLLECTIVE

AMPLIFYING AN ALL-INCLUSIVE, SUSTAINABLE WORKOUT BRAND

Girlfriend Collective is an ethical and sustainable activewear company created for women of all shapes and sizes. The clothes are made with recycled material, including water bottles and fishing nets, and manufactured ethically. We worked closely with the brand to expand their press and social outreach and position them as a sustainable wellness brand.

We collaborated to:

-Position Girlfriend Collective as the premier sustainable and inclusive workout brand in the press.

-Work with a targeted list of various social media influencers from fashion to fitness and lifestyle for organic posting.

CASE STUDY:
LITTLE SPOON

Little Spoon is the modern parent's trusted solution for all the milestones that matter most to their child's lifetime health and wellbeing, starting with their first bite. Created to make mealtime just a bit more efficient for parents, while benefiting their little ones in the long run, Little Spoon has an unwavering promise to use the highest quality ingredients around that make keeping your child healthy the most natural part of your day. Every one of Little Spoon's products -from baby blends to vitamins to plates has been expertly crafted with nutrition and taste at the forefront. We started with first bites, and we're sticking with you every step of the way.

We collaborated to:

- Introduce the line to appropriate media contacts

- Launch Plates and Is This Normal

- Secure key speakers for ITN

CASE STUDY:
SANT & ABEL

A luxury sleepwear brand for the entire family born in Australia raised in Los Angeles. Sant and Abel is an Australian-founded luxury sleepwear brand. The pieces are made from super-soft pure cotton poplin - perfect for lounging, napping, and a good night's sleep.

Goal: Position Sant and Abel as the premier luxury sleepwear brand to key fashion and lifestyle journalists.

We collaborated to:

- Work with a targeted list of various social media influencers rom fashion to lifestyle for organic posting.

- Support Sant and Abel's branded partnerships including CW Stockwell and Gray Malin

- Support Sat and Abel's growth through strategic brand partnerships in hospitality, lifestyle and fashion.

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CASE STUDY:
OUT OF OFFICE

BREEZY BILLOWY CAFTANS

Out of Office, is born from the brains behind Métier Creative, an all female lead creative advertising and branding agency. Inspired and informed by the balancing that is modern life, Out of Office is your friendly reminder to take time for regular brain breaks, and to be comfy while you do it.

Out of Office Caftan is best embodied by the piece that started it all—the wear-everywhere caftan that takes us from poolside welcome cocktails, to the dinner res we had to make weeks in advance. It’s uniform dressing for the most special moments on your mental mood board. If vacation were a wardrobe item, it would be Out of Office.

We collaborated to:

-Introduce Out of Office to NY/LA based fashion editors

-Secure top tier placements in fashion publications

CASE STUDY:
WLDKAT

Welcome to WLDKAT, where beauty never feels routine. We have zero interest in looking or acting like anyone else, we believe in being 1 of 1. We make products that are full of style and substance, just like each one of us. No system, no routine, no outdated rulebook, but instead skin essentials that flex WITH you. These are serious, hardworking, and effective formulas housed in modern packaging that should feel fresh and unexpected. Play Loud.

We collaborated to:

- Position WLDKAT as the out of the box skincare brand with the most intriguing ingredients to beauty and wellness writers.

- Work with key influencers to showcase the product on social media.

- Produce product and experiential events for media and consumer exposure.

CASE STUDY:
NYSSA

After being shocked, frustrated, and let down by the few resources and products available to support us during their Fourth Trimester recoveries. The Founders of Nyssa made it their our mission to raise awareness and innovate solutions addressing the many other transformative times women experience from puberty through to post-menopause. Times riddled with 'unmentionables'– whether that be the pain we experience, the questions we need to ask but don't, or the myriad of issues that we have been conditioned to 'suck up' and ignore.

We collaborated to:

- Position Nyssa as the most revolutionary women’s care brand with the most innovative products to women’s lifestyle, tech and wellness writers.

- Work with key influencers to showcase the products on social media.

- Produce product and experiential events for media and consumer exposure.

CASE STUDY:
MOMOTARO APOTHECA

VAGINA IS NOT A DIRTY WORD

Momotaro Apotheca is a pH balanced vaginal care line that believes that when it comes to vaginal wellness: Clean is an adjective, not a verb. Inspired by our own experiences, we've created products by selecting certified organic ingredients that have been shown to clinically address bacteria and fungal infections (like berberine and tea tree). Momotaro just launched a Probiotic  — the first fully organic daily probiotic specifically formulated for optimal gut *and* vulvavaginal health.

We collaborated to:

- Position Momotaro as the sustainable vaginal wellness brand to beauty and wellness writers.

- Work with key influencers to showcase the product on social media.

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CASE STUDY:
SPECIALTY AESTHETIC SURGERY

INTRODUCE AN AESTHETIC SURGERY PRACTICE TO NYC ELITES

Specialty Aesthetic Surgery, a cosmetic surgery office located on the Upper East Side, was looking to gain awareness across NYC through editorial PR and event planning.

We collaborated to:

-Introduce the doctors to key media contacts who write about beauty and cosmetic surgeries.

-We consulted on social media strategies that would attract more followers and engagement.

-We planned and executed media events.

-Strategize ways to incorporate media and consumers to engage in treatments.

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CASE STUDY:


FLORA DANCIA

RELAUNCH A LUXURY LOUNGEWEAR BRAND

Flora Dancia is a premiere luxury loungewear branded crafted in Italy from the finest fabrics. With a relaunch in the works, Flora Dancia was ready to re-introduce their brand to the market.

We collaborated to:

-Properly introduce Flora Dancia to key members of the media and key people of influence.

-Position Flora Dancia as the premier loungewear brand in a saturated market.

-Secure coverage in high-end, luxury publications

CASE STUDY:
Marshall Plan for Mom's "Mom Guilt" 2022 Mother's Day Campaign

Marshall Plan for Moms -

- We collaborated with Reshma Saujani, Fancy and The Marshall Plan for Moms to Launch their Mom Guilt Campaign for MOther's Day 2022

- The Campaign ran across key publications including MSN, Inc., AdAge, Forbes, Motherly, Girl Boss, Yahoo Life and more garnering over 528 million earned media impressions with an ad value of over $4.5 million dollars

- The campaign was also shared across multiple social media channel in partnership with mom influencers and key opinion leaders

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CASE STUDY:
AC HOTEL TIMES SQUARE

AC UNPACKED: A CONVERSATION DEBUT

The AC Hotel New York Times Square celebrated its debut with the launch of the panel series, AC Unpacked: A Conversation and a day full of programming for media and influencers. 200+ target Curator guests, media, influencers, property
partners and Marriott Loyalty Members gathered for the event and enjoyed multiple programming moments, exchanged ideas with fellow Curator guests and experienced touch points that spoke to the AC Hotels brand.

We collaborated to:

-Invite key media and influencers to attend a full day of programming leading up to the debut celebration.

-Coordinate a panel discussion moderated by Nigel Barker.

-Launch the AC Gin Tonic Glass

-Elevate the AC x Bombay Gin Partnership

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CASE STUDY:
THE ZO. CLUBHOUSE AT ROCKEFELLER CENTER

ESTABLISHING THE ZO. CLUBHOUSE AS AN ELEVATED SOCIAL EXPERIENCE FOR MEMBERS.

For The Zo. Clubhouse we implemented an intensive, creative programming effort in order to grow the active membership and position the clubhouse as the new premiere social club for members and tenants of Rockefeller Center. Our goal was to create a lively social atmosphere for member engagement and sponsorship programs.

We collaborated to:

-To host a series of events and activations for members with branded content and engaging themes.

-Create robust "happy hour" alternative programming dedicated to consistent socializing.

-We created a sponsorship and partnership program with brands Vosges Chocolate, Koval Distillery, Fever Tree and The Rainbow Room.

CASE STUDY:
WLDKAT

NEW YORK MEDIA DINNER

WLDKAT founder and CEO, @amyzunzunequi is an absolute force when it comes to skincare, business, and perseverance. Just around 2 years ago, after quitting her 9-5 corporate gig to start her own company, the pandemic hit. This week, we're celebrating WLDKAT hitting the shelves of eUlta!

WE COLLABORATED TO:

- Invite and deliver key media and influencers to attend this relaunch dinner event in NYC
- Support social media efforts with mailings of the relaunched products and built out asks then assisted with executions
-Secured press and new press relationships to expand on the reach of the clients presence

CASE STUDY:
WLDKAT

LOS ANGELES PARTY

Secured a robust mix of friends & family, local LA creators, celebrities and press to join us in celebrating this beautiful relaunch! Everything from the DJ to customized drink menus were in place by IFPC. Scoping and working this event at a new hidden gem In the center of LA was also a huge win, showcasing the flexibility and range to which we can work.

WE COLLABORATED TO:

- Full production from third party catering and all other needs (photographer, DJ, bar, floral and other decorations, travel arrangements)
- Create moments that would not only be visually pleasing but effective and memorable for press and consumers
-Create post buzz around the event, Its attendees and the brand

CASE STUDY:
INCOMMON LAUNCH ENVENT

Held at famous NYC hot spot, Jack's Wife Frida, we Invited strategically focused editors and tastemakers to a sit down brunch alongside an outdoor handmade "farmers market" that contained fresh produce from local farms. People were able to gather a bag for themselves along with the products. This opened up to outside traffic, giving the passerbys an opportunity to meet the brand as well. There was also an encouraged give back board, setting the tone for driving home the brands mission and creating a better sense of community.

WE COLLABORATED TO:

-Invite and deliver key media to attend, encourage posting for social presence and result In new and ongoing relationships for future press Inclusion
- Production from creating visual assets, contracting decor and gift bag building
- Follow up and gathered all metrics from posting.

CASE STUDY:
MAISON MARCEL WINE

SUMMER’S SPARKLING ROSE

Maison Marcel is crafted with love, where the grapes grow wild and the wine flows free. Our bottles are filed with body, flavor, and soul.

Like all good stories, ours begins with love.
Mr. Marcel, our founder’s grandfather, was a bon vivant who loved dry rosé. His darling preferred things on the sweeter side, and turned him down when he brought her a classic rosé bottle. That night, he spent hours coming up with the perfect recipe. Not too sweet, not too dry, just right. Darling took one sip of Marcel’s creation and the rest was history.

We collaborated to:

-Secured coverage in spirits and lifestyle publications

-Positioned Marcel as the luxury drinking rose of summer.

-Produced all summer events featuring Maison Marcel

-Developed Lifestyle and influencer content for the brand

-Organized samples outreach and media tasting events for maximum exposure

CASE STUDY:
DELIVERZERO

A NYC star up tackling the waste issue with food delivery DeliverZero's goal is to eliminate the waste associated with takeout by offering New Yorkers reusable containers when they order food delivery. It's a simple model - your food comes in reusable containers, and you return the old containers to the delivery courier on your next DeliverZero order. DeliverZero containers are reusable over 1,000 times, which eliminates emissions and waste from over 1,000 manufacturing processes. Plus, the containers are safe and 100% BPA-free. DeliverZero works with over 100 restaurants across Brooklyn and Manhattan.

WE COLLABORATED TO:

• Introduce DeliverZero to NYC media and key influencers in lifestyle & food

• Position DeliverZero as a sustainable NYC based company tackling the waste problem associated with food delivery

• This was a short term project to help grow brand visibility prior to their Series A fundraise